How To Successfully Use Samples At Trade Show Displays
Offering free samples of your product or service at trade show displays can be a powerful way to communicate the benefits to new customers and introduce existing customers to new products. These tips will help you use free samples to their best advantage, attracting more visitors to your trade show displays and turning them into customers.There are very few wrong ways to give out a sample. They are always an object of interest, and always promote your company image with anyone who receives one (assuming, of course, that they like the product.) It is certainly easy to get results through the use of samples, but those results may be a fraction of what you'd get if you used those samples to their fullest extent. Getting the most value out of a sample isn't difficult, but there are some tricks that you should know.
The Broadest Definition Of A Sample
If you're promoting food at your trade show displays, the nature of your sample is obvious. It's very easy for people to try your latest food or drink product to see if they enjoy it. It is often more difficult for other goods or services to be translated into something that can be tested out, particularly at the scene. The answer is to think outside the box. Consider whether to let people take a trial size home if the product can't be used at the convention.
It is always best to give people the opportunity to try before they buy. Even as marketing continues to evolve, there is no substitute for a customer who knows that your product works for them because they have tested it out beforehand. When you allow people to test in advance, they know without doubt that the product suits their needs. They aren't likely to pay for a full version of your product or service just to test it out. If they can see through experience that it is useful without having to pay for it, they're much more likely to purchase what you are selling.
How Big Should The Tester Be?
Once you've decided to get a test size of your product into the hands of your customers, you need to decide how much they'll need. The answer to this question will depend on a number of different factors. One of the best ways to make a sample distribution unsuccessful is to put too little product into it. People will judge that it just doesn't work, and the entire program can backfire. At the same time, putting too much in is an unnecessary expense. Generally, you want to study how much product the average person needs to experience in one use of your item, and then put that amount into each sample.
Promoting The Samples At Your Trade Show Displays
The final step for success is to distribute the item at your trade show displays. Your trade show displays should always emphasize that free samples are available, as the mere presence of a gift will help encourage people to visit. In addition, you should ensure that they receive literature when they pick up a tester from the trade show displays. Take the opportunity to promote your company alongside the giveaways, and you'll get more visitors to your trade show displays and more business afterward.
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